Papa Ces

Here's a funny but seriously-sounding product description. Read it through and I'm sure you'll be amazed at the cleverness of its copywriter.

Proporta Keyring with SIM Card Holder and Anti-Loss System

Description

Lovingly handmade, the Proporta Keyring with SIM Holder and Anti-Loss System is a must have for anyone who regularly suffers from ‘I swear I left them on the kitchen side’ syndrome.

Featuring the latest in state-of-the-art anti-loss technology, this handy keyring can also house your SIM Card – especially useful if you’re no stranger to the ever increasing ‘I hear it, but can’t see it’ disorder; regularly mislaying your mobile device and need a backup. This multi-purpose product also sports a secure magnetic closure to keep everything safe and sound.

Instructions:
1) Select a wall* in which to position the Hook Anti-Loss Device.
2) Using a hammer (not supplied), affix the Anti-Loss Device to your preferred wall.
3) Attach your keys to the Proporta Keyring with SIM Holder and hook on to the Anti-Loss Device.

*To prevent further loss and frustration, it's advisable to make a note of which wall you have selected and keep it somewhere safe.